User Research Methods 使用者研究方法

Released已發布

theory theory

Design and conduct user research using interviews, focus groups, surveys, and field observation. Use this skill when the user needs to understand customer needs, validate product assumptions, gather qualitative insights, or design a research study — even if they say 'we need to talk to users', 'how do we validate this idea', or 'what do our customers actually think'.

社會科學技能：User Research Methods 分析與應用。

View on GitHub在 GitHub 查看

Overview概述

User research uncovers what people need, want, and do — through direct observation and conversation, not assumptions. This skill covers four core methods: depth interviews, focus groups, surveys, and field observation, plus when to use each.

Framework 框架

Type: {interview / focus group / survey / observation}
Rationale: {why this method for this question}
Sample: {who, how many, recruitment criteria}
Timeline: {duration}

Output Format輸出格式

# User Research Plan: {Project}

Examples範例

Correct Application

Scenario: Understanding why users abandon a food delivery app at checkout

Method: Depth interviews (need to understand "why", not "how many")
Sample: 10 users who abandoned in the last 30 days (recruit via in-app data)
Key question: "Walk me through your last order that you didn't complete. What happened?" (behavioral, past-tense, open-ended ✓)

Incorrect Application

Survey asking "Would you complete your order if we removed the delivery fee?" → Hypothetical. Users will say yes but behavior may not change. Should observe actual behavior or test with a real experiment.

Gotchas注意事項

5 users find 85% of usability problems (Nielsen): For usability testing, diminishing returns after 5. For understanding motivations, need 8-15.
Self-reported behavior ≠ actual behavior: People overestimate how healthy they eat, how often they exercise, and how much they'd pay. Observation and behavioral data > self-report.
Recruitment bias: If you recruit "users of our app", you miss non-users and churned users. Define the population carefully.
Interviewer bias: The interviewer's reactions (nodding, "great!") influence responses. Stay neutral.
Surveys measure what you ask, not what matters: If you didn't think to ask about a pain point, the survey won't reveal it. Use qualitative research first to discover the right questions.

References參考資料

For interview script templates, see references/interview-templates.md
For survey design best practices, see references/survey-design.md

Tags標籤

social-scienceuser-researchqualitative-methods